Vietnamese men more into beauty products online than women

Created 10 October 2018
  • PDF
Editor Choice
Share
(0 votes, average 0 out of 5)

In Vietnam, more men buy beauty products, clothes, footwear and phones online than women, a new survey has found.
Vietnamese men more into beauty products online than women

The survey, conducted by Ho Chi Minh City-based market research firm DecisionLab, found that in the preceding three months, 58 percent of the male respondents said they had purchased beauty products online, compared to 49 percent of women.

The survey polled more than 1,900 people.

More men also bought clothing, footwear, cooking ingredients, mobile phones, home appliances and long distance travel packages online last year.

The research also found variation across categories depending on where the pre-shopping research was conducted.

Online research was mostly done for big ticket items like mobile phones, home appliances, hotel stays, cinema tickets, travel, insurance and beauty products.

For non-durables like food and beverages, people chose to shop offline.

In the use of mobile devices to shop online, Facebook was the most popular gateway in Vietnam, especially for clothes and beauty products, the survey found.

The World Bank has forecast that Vietnam’s $200-billion economy is likely to grow to a trillion dollars by 2035.

More than half of its population, compared to only 11 percent today, is expected to join the ranks of the global middle class with consumption of $15 a day or more.

Across the country, the ratio of people using smartphones among mobile phone subscribers reached 84 percent in 2017, up from 78 percent the previous year, according to the 2017 Nielsen Vietnam Smartphone Insights Report.

 have expanded rapidly in recent years, currently accounting for 3.39 percent of the country’s retail market. The total retail market grew 10.9 percent last year to $173.27 billion, local media reports said.


Source: VNE

Maybe You Also Interesting :

» Vietnamese, Indonesian artists stage multimedia exhibition

VietNamNet Bridge – A multimedia exhibition featuring Vietnamese and Indonesian artists will open on December 14 at The Factory Contemporary Arts Centre in...

» Prosecutors demand life sentence for former Dong A Bank chief

The HCM City People’s Procuracy on Friday sought life imprisonment for Tran Phuong Binh, former general director and vice chairman of Dong A Bank for...

» PM urges improvement of fire prevention and fighting

VietNamNet Bridge – Prime Minister Nguyen Xuan Phuc has issued a directive to strengthen fire prevention and fighting and fire safety checks in residential...
loading...

Popular News Categories:

- Asia & Asean  |  EU & Russia  |  America

- Facts  |  Urban  |  Faculty  |  Environment

- Business  |  Finance  |  Market Health

- Destination  |  Cuisine  |  Arts Music

- Cinema  |  Soccer  |  Sports  |  IT & Internet