Sakura Vietnam introduces new brand identity

Created 12 December 2017
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"With the debut of the new brand name, we hope to contribute to change the quality of life of Vietnamese people by providing them with quality Japanese products and good services,” Sakuko Vietnam managing director Cao Thị Dung said.

 

 

Customers shop for Japanese goods at a Sakuko Vietnam’s convenience store in Hà Nội. - Photo vnexpress.net

HÀ NỘI — The Japanese Sakura Vietnam will change its brand name to Sakuko Vietnam from December 15, the company said at an event in Hà Nội on Saturday.

The company, an affiliate of Sakura Group, will also launch its new brand identity in Việt Nam while opening its 10th convenience store on Đội Cấn Street in the capital city this month.

"With the debut of the new brand name, we hope to contribute to changing the quality of life of Vietnamese people by providing them with quality Japanese products and good services,” Sakuko Vietnam managing director Cao Thị Dung said.

Sakura Vietnam, now Sakuko Vietnam, entered the Vietnamese market in September 2011 with the goal of becoming a leading provider of Japanese goods in Việt Nam. It operates a convenience store chain of the same name.

To date, it has opened nine stores in Hà Nội, six franchised agencies and over 500 distributors nation-wide.

Last week, the company’s convenience chain received the “Trust and Use 2017” award from the Vietnam Economic Times. The title aims to honour enterprises with the top 100 quality products and services that are trusted and used by consumers.

Besides consumer goods, the enterprises will also operate in hotel, construction and logistics industries. — VNS

 

Source: VNN

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